Have you noticed that many dog shampoos from pet stores can leave your dog feeling itchy or are difficult to rinse out? These products often overlook your dog's unique needs. Recognizing this gap in the pet care market, we introduced a solution. Guy Erlach's Complete Coat Formula is dedicated to celebrating your dog with custom-made, naturally derived formulas designed by our team of in-house chemists and dog grooming professionals.

our commitment to quality

At Guy Erlach's, we take pride in producing high-quality pet care products right here in our US facility. By overseeing every step of the process, we ensure rigorous quality control and uphold our commitment to excellence. Our products undergo extensive safety evaluations and are validated through testing by members of the veterinary and grooming community, as well as consumer feedback from years at Guy Erlach's salon.

With a focus on ethically sourced, sustainably derived ingredients, our formulations are wheat and gluten-free, vegan, cruelty-free, paraben-free, and non-toxic, reflecting our dedication to science and innovation. Each product is made-to-order in our specialized facility, using US-sourced ingredients, ensuring your dog receives the best care possible.

integrity in ingredients

We believe that every ingredient matters. That’s why we carefully source our components from trusted suppliers and adhere to stringent quality standards. Each ingredient is carefully evaluated for safety, and our formulas are scrutinized by expert chemists. This ensures that your pet receives premium care with every wash.

Behind every personalized bottle of dog shampoo is our unique shampoo base including

  • A plant-derived base
  • Certified 100% organic aloe vera
  • Nourishing jojoba oil
Check out more product ingredients

crafting custom solutions

In our state-of-the-art production facility, we utilize a proprietary algorithm that allows us to create a personalized formula for every dog. This advanced setup supports comprehensive customization, catering to your preferences for coat and skin health, plus environmental protection. Your dog’s grooming products are tailored to meet their specific needs and delivered directly to your doorstep.

As your pet’s needs change over time, you can easily adjust their formulation, ensuring a perfect fit every time. Each bathing kit is uniquely designed to reflect your dog’s individuality.

the visionary behind the brand

Guy Erlach, a Master Dog Groomer and Chemist from Chicago, transformed the pet care industry with his innovative grooming techniques. With years of experience and a profound understanding of canine needs, Guy developed a custom formulation system tailored to each dog based on their age, breed, skin and coat condition, and lifestyle for every client that walked through his salon doors.

Inspired by his expertise, we adapted his method to create a convenient and personalized pet care product experience for dog owners at home. Through our unique 2-minute quiz, pet parents can share essential information about their dogs, enabling our team of skilled chemists to craft custom formulas that are then shipped directly to your doorstep.

discover our product line

  • custom dog shampoo

    custom dog shampoo

    $19.95 USD
    $19.95 USD
  • custom dog conditioner

    custom dog conditioner

    $19.95 USD
    $19.95 USD
  • foaming dog face wash

    foaming dog face wash

    $14.95 USD
    $14.95 USD
  • after bath spray

    after bath spray

    $9.95 USD
    $9.95 USD